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WTF is www?
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Morning Websites!

Sayyyyy…
Zoom in on that URL?

No, move to the left

Ya!
The f*ck is that!
The year’s 1945

We’re having a huge post-war information surge.
And this dude Vannevar Bush is like:


How should we sort it??

Huh??


Dude’s crazy lol.
See, Vannevar realizes we should organize all this knowledge like our brain does
Because we don’t think in alphabetical order or library indexing.
We think by association!
So you read an article about the Wright Brothers’ First Flight:

That reminds you of bird wings

Which takes you to Da Vinci’s flying machines

All. interconnected.
Bit of a problem with that idea, though..

Ya computers don’t exist yet.
And–

Vannevar dies..
But once computers do exist in 1990, this dude Tim Berners-Lee:


Is doing some gnarly research at CERN.
But on the early internet, it’s impossible to find anything
So he thinks about ole Vannevar

And invents hyperlinks. Associative trails of text.
Where you click from one idea to another on the World Wide Web (www)
A giant network of connected pages!
Stay Queasy,
Henry & Dylan 🌈
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MarketingIdeas.com is one of the best marketing newsletters out there.
60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.
Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.
Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.
One idea per week. Zero fluff. Takes 3 minutes to read.
Join 60k readers at MarketingIdeas.com

