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- Why Don’t Woodpeckers Get Concussions?
Why Don’t Woodpeckers Get Concussions?
Lea Lite
January 25, 2026
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Morning Peckers!
When a woodpecker is really going at it, they SLAM their heads into a tree 20 TIMES per second..
Here’s a real one:
If that were you or me, we’d get a concussion immediately.
So how doesn’t a woodpecker??
Well to get the how, we must first figure out the why.
See, woodpeckers have to peck trees.
Not only is it part of their name, but they’re looking for insects:
And little nests:
Aka food.
When they do find something to eat, they slidddddeeee their tongue in that little hole to grab ‘em!
Now, this means their tongue is 3 times the length of their beak..
So where do they keep it??
HERE!
Wrapped alllll the way around its skull like a seatbelt.
Protecting that tiny, snug little brain and absorbing the shock!
Their tongue is a helmet!
Stay Protected,
Henry & Dylan 🌈
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MarketingIdeas.com is one of the best marketing newsletters out there.
60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.
Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.
Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.
One idea per week. Zero fluff. Takes 3 minutes to read.
Join 60k readers at MarketingIdeas.com