Why Do Bugs Always Die On Their Backs?

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com

Morning bugs!

Ya, actually.

Why do little bugs ALWAYS die on their backs??

Well, insects are built upside-down..

Theyโ€™ve got these heavy domed backs:

And little skinny chicken legs

This gives bugs a high center of mass. The point where gravity acts.

So even a small wobble makes them topple

This is usually fine!

Like these click beetles can just muscle it up and FLIP themselves back over:

But when an insect gets sick:

Injured:

Or poisoned:

Those muscles weaken and curl in.

So gravity takes over and they land on those heavy backs!

But what does it feel like for a HUMAN to die?!

Watch me full video here ๐Ÿ‘‡

Watch it

Stay Alive,

Henry & Dylan๐ŸŒˆ

P.S if you enjoyed this lesson, forward it to a friend.

If youโ€™re that sexy friend, subscribe here.

MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com