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Where Are Ants Taking All Those Leaves?
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Morning Leafcutters!!
You know that super stereotypical thing ants are always doing?
Like if I told you to imagine a bunch of ants hanging out, what do you see?
Exactly.
Where are the ants taking all these leaves?!
No, they’re not eating them.
And no, these aren’t normal ants.
These guys are leafcutter ants - Earth’s oldest farmers:
So they’ll walk up to a leaf ten times their size:
Chop it off with its beak:
Carry it home:
Shred it:
Poop on it:
Anddddd plant it:
So how’s your day going otherwise?
Good good? Oh that’s great to hea–
Oh, god!
Ya, their poopy leaves blossom into fungus.
This one, to be exact:
Leucoagaricus gongylophorus
It grows these little nutrient-packed bulbs
Feeding the entire ant city!!
Stay Queasy,
Henry & Dylan 🌈
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MarketingIdeas.com is one of the best marketing newsletters out there.
60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.
Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.
Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.
One idea per week. Zero fluff. Takes 3 minutes to read.
Join 60k readers at MarketingIdeas.com