The Smartest Man of All Time...

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60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

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Morning Geniuses!

You know the Vitruvian Man^

How about this one:

Mhmm mhmmm

The Mona Lisa.

The most famous painting in the world. Painted BY Leonardo DaVinci..

He was an architect, anatomist, astronomer, botanist, cartographer, engineer, geologist, hydrodynamicist, mathematician, theater producer, scientist, gay

..not that..that matters..

Who the F*CK?!

It’s the 1400s. Italy.

The Renaissance is popping off.

So everyone’s painting naked angels and inventing math

When– 

Out pops Leonardo in a tiny town called Vinci.

Get it? Leonardo DAvinci??

And this guy’s just on fire!

He’s drawing machines before they exist:

Sketching anatomy before people know how the body works:

He’s left-handed, writes in MIRROR SCRIPT so people can’t copy his notes:

Dissects dead bodies:

Then he starts….PAINTING…

He spends 4 years painting the Mona Lisa, but never actually finishes her:

But, there’s a problem!

He never builds any of these things.

He kinda just obsesses over something, thinks all day, then…

..onto the next idea

But this was novel! 

He was the first to treat 

like a 

And science like an art

He saw beauty in how things work.

So it’s no wonder, 400yrs later, his ideas like the submarine:

Tanks:

And the helicopter:

Came true!

Stay Inventive,
Henry & Dylan ðŸŒˆ

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MarketingIdeas.com is one of the best marketing newsletters out there.

60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.

Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.

One idea per week. Zero fluff. Takes 3 minutes to read.

Join 60k readers at MarketingIdeas.com