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The Pigeon That Ended WWI
Lea Lite
February 17, 2026
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Morning Pigeons!
Now you might just think that’s a normal pigeon.
So how’s about this one:
Also looks fairly normal, right?
Think again..
One. Leg.
Why??
This little dude SAVED a couple hundred US soldiers in World War 1.
The year is 1918
Argonne Forest, France.
And there’s this US army unit pushing WAY too far forward against the Germans
The US soldiers are also cut off from reinforcements
Andddd out of ammo
Oh oh and–
Nice! American artillery is accidentally shelling them lol
Friendly fire.
So what’s their last-ditch effort??
Carrier Pigeons..
They THROW these guys up trying to send messages back to their own team, but–
Ugh.
They’re down to their last pigeon: the beautiful–
They tie a message to his leg that’s like
And Cher takes flight!
He’s shot in the chest..
One eye’s blown out
But he keeps flying - through gunfire and smoke - for TWENTY FIVE miles
He delivers the message
The 200 US soldiers live.
Oh, and he’s taxidermied in the Smithsonian now!
Stay Flying,
Henry & Dylan 🌈
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MarketingIdeas.com is one of the best marketing newsletters out there.
60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.
Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.
Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.
One idea per week. Zero fluff. Takes 3 minutes to read.
Join 60k readers at MarketingIdeas.com