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- How Do Erasers... Erase?
How Do Erasers... Erase?
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Morning Erasers!
Here’s something silly:
What do you think this image is?
Just take a wild guess..
Two sticks and a snack, right?
Or maybe you atleast figure the two sticks are writing utensils (they are).
But the piece of bread?
That’s an eraser..
The FIRST eraser to be exact!
But, HOW does an eraser… erase??
Well, let’s say you’ve written something –
Now, pencil lead isn’t lead at all.
It’s a soft mineral made of tiny layers of carbon.
AKA Graphite.
And as you write, flakes of that graphite rip off and cling to the paper fibers.
Those flakes will stay forever if nobody bothers th–
Agh!
When you rub rubber on it, the friction warms things up:
The eraser gets tacky
And PULLS the graphite off the paper fibers!
Leaving you all those rubber and graphite crumbs..
Stay Cute,
Henry & Dylan 🌈
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MarketingIdeas.com is one of the best marketing newsletters out there.
60,000+ subscribers. Written by Tom Orbach, Director of Growth at Wiz (a $32B startup). Read by CMOs at companies like HubSpot, Google, and Shopify.
Every Thursday, it breaks down one campaign that's working right now. The viral posts, the positioning tricks, the weird A/B tests that 10x'd conversions. All with the exact playbook to copy it.
Recent issues covered: how to reach customers when 90% of the internet is AI slop, how to recruit an army of micro-influencers, how to make journalists write about you (for free), and what to do if your marketing sucks.
One idea per week. Zero fluff. Takes 3 minutes to read.
Join 60k readers at MarketingIdeas.com